Canatur announces the 28th edition of Peru Travel Mart

Peru´s Tourism Chamber (CANATUR) has just released the details of the 2011 Peru Travel Mart (PTM), to be held in Lima between 15-18 May. The event will highlight the relevance of the Centenary of Machu Picchu on July 7th, in terms of expected number of visitors, hotel openings, and general industry developments. According to Peru’s Hotel Society (SHP), hotel investments will reach a historic record in 2011 totalling $482.5 million, a 324.5% rise compared to 2010.

Peru’s Tourism Board coordinator for Asia Pacific, Rosana Guinea says that Peru is undertaking a process of change, and becoming South America´s leading destination in new markets within the Asia Pacific. The country has just released a new global branding image, which aims to establish a brand for Peru internationally, promoting not only tourism, but also commerce and foreign investment.

“The investments and consequent developments undertaken by Peru in the last three years have opened doors for new markets focused on luxury travel or upmarket adventure with a cultural touch. These are exciting times for Peru, and the 2011 Travel Mart will be a good opportunity to showcase what our country has to offer internationally”, said Rosana.

Peru Travel Mart is the country´s most important promotional event, and a key meeting point for the Peruvian tour operators and representatives from all over the world.

“Peru Travel Mart 2011 will showcase new tourism products, and we invite Australian tour operators to join us and learn about new destinations within Peru, which will provide exciting alternatives to their product range”, added Rosana.